Is your website bringing you new customers?

Your website should help you meet your business goals. But how will you know if it's helping, if you're not tracking the customer actions that matter to you and the growth of your business? Focus on the end result When you set up your website, you did it with a goal in mind - whether to make sales, get leads, or just connect more customers with your brand. You know that your … [Read more...]

What Type of Website Traffic Leads to Conversion?

If you're not using Google Analytics or some other analytic tracking and reporting tool, you need to get onboard! Understanding where your website traffic is or is not coming from and what traffic is or is not converting, will help you increase the results of your marketing. Optify‚Äôs recently released a new Marketing Benchmark Report which can help. The company … [Read more...]