Here’s the thing, if you don’t have a website, or if your website hasn’t been updated for more than 6 months, your business is going to suffer!
The demand for quality information and resources is growing. In 2013 more consumers will be seeking advice and recommendations from experts to help them achieve every day objectives, but will they find your website?
How can you position yourself for success?
Once you have a website up and running, or after you’ve updated your site, these are the “next steps” to position yourself for success.
1. Mobile Search
Mobile sites are designed for the small screen, with the needs of mobile users in mind.
But why are mobile sites so important?
In 2010, Gartner research showed that by 2013 more people would use their mobile phones than PCs to get online. In 2011, during a Google Mobile Optimization Webinar, it was noted that mobile searches have grown by 4x since 2010. Now more than 50% off local searches are done from a mobile devices (digitalbuzz).
Here is a startling response from consumers, “If I don’t see what I’m looking for right away on a mobile site, I’ll quickly move to another site” (Google, 2012).
The mobile decision…
Should you build a dedicated mobile website or a responsive website? The best answer to this question should be made only after some serious consideration to the pros and cons of both options. And ultimately, the decision should be made based on what is best for your audience. If you’d like help evaluating your options, contact us for a mobile consultation.
- Mobile Website Design Solutions
- Mobile Friendly Websites in 5 Easy Steps
- Mobile Websites vs Responsive Design: What’s the right solution for your business?
2. Google+ and Google Authorship
Google+ is Google’s social media platform, in case you haven’t been keeping up! It’s so unique and packed with so many features, that not participating will cost your business seriously!
In my research and experience with Google+, there are two key reasons why you NEED to be using it.
Google+ is integrated with Google Search and Google Authorship is a huge part of that, but probably more important, the level of engagement you can have with people inside and outside of your connections (Circles) is unparalleled!
Authorship is Google’s way of identifying the author of a piece of content to factor it as a signal of content quality.
My favorite part of Google Authorship is the profile image that is displayed within the search results. When someone who knows, follows, or is acquainted with you, sees content in a list of search results with a recognizable face, that’s instead credibility and the likelihood of them clicking on any other search result on that page drops to about 0%.
- How to Use Google+ for Business (free ebook)
- How to Become an Influential Writer in the Age of Author Rank
- Claim Google Authorship in 3 Steps (WordPress Websites)
- 4 Steps to Linking Google+ Profile to Your Content
3. Quality Content
It’s harder to grab people’s attention these days. There is so much information being thrown out into the virtual world, that in order to really stand out, you either have to be insanely funny, be overly talented, or have a ton of value that improves people’s lives.
I’m sure you’ve read something online, only to be disappointed by the lack of value, and now you’re irritated because you wasted time reading that lame bit, and now you have to go back to Google and start your search over.
You don’t want to be the one creating those types of experiences.
You want people to read, watch, or listen to your content and feel like you’ve helped them in some way.
Maybe you lifted a burden or you reduced the level of work that was required. Maybe you were able to provide a beneficial solution or give an adequate answer.
If people feel empowered by your content, they will join your list, follow you on social media, link to your content, join your affiliate program, and tell their friends and everyone they know about you!
- Becoming a Better Content Marketer with Scribe
- 2013: The Year of the Online Writer
- Why Content Quality Matters
- 5 Ways to Write High-Quality Content Fast
- Become a Smarter Content Marketer (4 Free eBooks)