In this article, I'll share some insights and behind the scenes details about the soon to be rebranded and rereleased ExchangeWP eCommerce plugin for WordPress! This article is an update to a previous article I wrote about the first failed take over of the former iThemes Exchange plugin. Shortly after writing my original article, I got an email, this one was from James Laws, the Co-Founder of Ninja Forms! Alright alright alright, so it was an email blast that I was a part … [Read more...] about Update: The Exchange WordPress eCommerce Plugin is NOW Ninja Shop
I've seen a lot of different strategies for increasing action on a landing page but this was the first time I saw someone use sleight of hand! I recently wrote about split test and provided a list of resources that I use to help me identify test ideas. However, this one isn't in those resources! Sleight of hand is used to manipulate or deceive you into believing something that isn't true. A magician wants you to believe the coin disappeared or the rabbit really came out of an empty … [Read more...] about Landing page sleight of hand
If you're doing any sort of email marketing, which is simply, when you send a mass email to a list of people, you have to make it easy for those people to unsubscribe from your list! It's the law, pictured below. I'm writing this article because I get really annoyed when this process isn't easy, and I have to spend a bunch of time trying to get off someones list! This just happened to me! I got an email from a company, that shall remain nameless, and I went straight to the bottom of the … [Read more...] about FAILED! Email Marketing and the Unsubscribe Option
A split test is a process of measuring your results against at least two different actions or options. For example, you may send an email with two different subjects to a small group of your subscribers and then whichever one generates the best results, you use that one as the subject when sending that email to the remaining subscribers. That may seem difficult or like extra work, but I use Convertkit for email campaigns and subject line testing is built in. I'm sure other email providers do … [Read more...] about The best resources for split test ideas and implementation
ExchangeWP is a WordPress e-commerce plugin. Similar to WooCommerce, but way more simple and light weight. Oh, and way more cost effective! There is huge news to the development of this plugin! You can read all about the new development here => ExchangeWP is NOW Ninja Shop, powered by Ninja Forms! A little History It use to just be called Exchange, and was originally developed by iThemes. However, they were trimming the fat in 2017 and decided that Exchange didn't fit their product focus, so … [Read more...] about ExchangeWP Shut Down – Opportunity Missed?