As a marketing consultant, I’m always looking for better solutions to improve the effectiveness of my marketing strategies. Generally, I focus on three key areas, traffic, conversion, and sales. Because everything we do to market your business should result in more sales.
With that said, this new solution, ClickFunnels, will help you build amazing landing pages, lead generation funnels, sales funnels, webinar funnels, launch funnels, and membership sites.
A couple other cool features to make note of. You can track conversion rates and do A/B split testing to improve conversions on your funnels.
When I evaluate a product like ClickFunnels, I want to know two things.
- How easy is it to use?
- Who’s behind it?
They’ve made the ClickFunnel platform so simple to use that you don’t need any technical background and you can build these sites and funnels in minutes with the guided and intuitive builder (video: How to build your funnel in 10 minutes!).
The product can be awesome, and it can work. But if you take some time to figure out who’s behind the product, you’ll often find somebody that is a rock star in their industry and they built the product to solve their own problems and make themselves more successful.
Which is the case with ClickFunnels. Behind the platform is a brilliant marketing expert, @RussellBrunson, who knows how to make money online. And he’s packaged 10 years of experience into the ClickFunnels software.
Watch this webinar replay to see some of the brilliant marketing from Russell Brunson.
Have you ever built a product launch funnel?
If so you know how much work it can be to create a simple 4 video product launch funnel.
The process usually looks something like this:
You have your squeeze page or the optin page for your free offer.
Once somebody fills out that form, they’re taken to the first free offer (usually a video), additionally an email campaign is triggered.
Over the course of a week or so, your email campaign will notify your subscribers of the availability of the next video in your launch series.
They’re taken back to the site where they can consume your content, usually, this repeats 3 to 4 times.
The final video in the launch is typically the sales video.
From the sales video page, when they click the buy button, they’re taken to the order page.
From there they either purchase or jump ship. Often there is an exit pop for those jumping ship and for those that purchase, an upsell page with another offer at a discounted price.
Finally, a thank you page that outlines the order and provides some next steps.
All along the way, the viewers actions are usually triggering different email campaigns, in an attempt to keep them in your pipeline.
Looks and sounds simple right?
Or are you thinking, “that’s a lot of work”.
Honestly, it is a lot of work. You’ve got to create your training videos, your email campaigns, and then do all the technical stuff to start marketing, building your list, and selling your stuff.
Here’s the good news…
ClickFunnels will take all the technical difficulty out of building your funnels and give you a guided template so you can focus on creating killer content!
Bonus: Do you have a WordPress Website?
If you’re currently using WordPress for your website, you don’t have to move your site over to ClickFunnels. Just use the WordPress Plugin to display your ClickFunnels pages on your WordPress website, simply brilliant!
I’m on board!
I’ve just started using ClickFunnels to build my own funnels and looking forward to improving conversion rates.