Recently I relocated to a very small town of 5,200 people in Northern Arizona and at first, I was shocked by the number of local businesses that do not have a website.
However, after researching the market and speaking with business owners, I realized that in a small town like this, people don’t think they need a website because everybody knows whois who.
They rely on word of mouth and referral business.
While speaking to these local business owners I was asked a couple of questions, “Why do I need a website? How will a website benefit me?”.
Typically I have good responses for these questions, but I wasn’t sure if those “typical” responses were accurate for these local businesses, so I asked myself a couple of questions:
What do businesses need?
- They need more leads!
- They need more customers!
What is the purpose of a website?
Businesses need to be found, they need to connect with their target audience, and they need to convert those visitors into customers.
So do businesses need a website?
We live in a connected world.
We have little devices that fit in our pockets and give us access to about anything we want at any time.
And we use this access to find the things we need while on the go.
More and more people, out of convenience, are using Google and other search engines to help them find the solutions they’re looking for.
Many of the businesses in my town are using social media, usually Facebook, and using social media is a good start, but it’s often lacking in the information searchers need to make decisions.
A website enables you to:
- provide the information your audience is looking for
- generate quality leads
- connect with your audience (building trust)
- sell your product and service offerings
I recently watched a webinar that explains how to create a website experience that converts, and I’ve got the replay available for you to watch here!
No, businesses don’t need websites, they need more leads and they need to convert those leads into customers.
However, websites are a powerful marketing tool, and when used correctly will work to provide the business with these two critical components.
I’d encourage you to consider this question and how it applies to your business before you make your decision:
What would a 5% increase in web leads do for the growth and sustainability of my business?