Lately I've been thinking a lot about marketing strategies (video) and what small businesses are doing these days to generate new revenue. And I'm not saying what you're doing is wrong and that the strategy I'm about to share with you in this 3 part series is the absolute solution. I just know, from experience, if you're not seeing a return on your efforts, it's probably not as effective as it could be! Now the definition of a "return" is going to be unique to the overall goal of … [Read more...] about Build a Community Platform
Today, people don't have to wait until they meet you to get a first impression of you or your business. With the availability of instant access to potentially hundreds of articles, reviews, images, and other information about you and your business, consumers are finding it relatively simple to establish a first impression. Are you making a good first impression? Take a minute to think about all the different components of your online presence. Website Facebook Twitter Google+ Customer … [Read more...] about Is Your Company Making a Good First Impression?
Negative reviews are going to happen eventually, so it's better to be prepared then to panic! The reason for this article today is because I subscribe to +Manta's "Tip of the Day", which I usually agree with and find very useful. However, today, my reaction, well, obviously I have something to say because I am dedicating an entire article to this topic. Manta's Tip: How to Deal with Negative Reviews One negative review can damage your brand. Neutralize a bad online review by contacting the … [Read more...] about How to Deal with Negative Reviews
Your website should help you meet your business goals. But how will you know if it's helping, if you're not tracking the customer actions that matter to you and the growth of your business? Focus on the end result When you set up your website, you did it with a goal in mind - whether to make sales, get leads, or just connect more customers with your brand. You know that your website is working for you when you're reaching those goals. Set up goals in Google Analytics to track the user actions … [Read more...] about Is your website bringing you new customers?
Here's the thing, if you don't have a website, or if your website hasn't been updated for more than 6 months, your business is going to suffer! The demand for quality information and resources is growing. In 2013 more consumers will be seeking advice and recommendations from experts to help them achieve every day objectives, but will they find your website? How can you position yourself for success? Obviously, if you don't have a website, you need to hire a web development company to help get … [Read more...] about 3 Things to Improve Your Web Presence in 2013