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Product Launch

Online Courses: What’s the hype and can you do it?

January 19, 2016 By Chris Eggleston

It seems like more and more people are determined to create and sell online courses. And at the same time, more and more people are selling “how-to” courses on how to do just that. But why? Because it can be very lucrative! According to Forbes, the market reached 56.2 billion in 2014 – and it […]

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3 Secrets to a successful online course

January 10, 2016 By Chris Eggleston

After speaking with a client recently, I realized that a lot of people are creating their online course and just expecting people will just show up to buy it. Remember the old movie, Field of Dreams? He kept having the feeling that he needed to do something different and finally figured out he needed to build a baseball field. And […]

Why You Should Make Your Digital Content Easier to Access and Share

December 26, 2015 By Chris Eggleston

I consume a lot of content throughout any given year. Every month I subscribe to 3 different content programs, attend seminars, download ebooks, and optin to new webinars and courses. I’ve always had a passion for learning, and finding new ways to improve and get better results. I’ve never been a fan of traditional education, mainly […]

3 Causes of Product Launch Failure

May 22, 2015 By Chris Eggleston

I’ve been working with a couple new clients who have gone through the process of launching a new product, but they crashed and burned. They launched, but had no engagement and no sales. In one case, the prelaunch series wasn’t even completed, so no body saw the sales video. From my audit of their strategy […]

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