It seems like more and more people are determined to create and sell online courses. And at the same time, more and more people are selling "how-to" courses on how to do just that. But why? Because it can be very lucrative! According to Forbes, the market reached 56.2 billion in 2014 - and it has been estimated that in 2015, the market at least doubled (around 110 billion). Let me put it this way... If you could sell one course and earn $25,000 a year for work you did once, that would … [Read more...] about Online Courses: What’s the hype and can you do it?
After speaking with a client recently, I realized that a lot of people are creating their online course and just expecting people will just show up to buy it. Remember the old movie, Field of Dreams? He kept having the feeling that he needed to do something different and finally figured out he needed to build a baseball field. And the one thing that he kept hearing was, "If you build it, they will come". He didn't know who would come, but after a while there were miles of cars coming to his … [Read more...] about 3 Secrets to a successful online course
I consume a lot of content throughout any given year. Every month I subscribe to 3 different content programs, attend seminars, download ebooks, and optin to new webinars and courses. I've always had a passion for learning, and finding new ways to improve and get better results. I've never been a fan of traditional education, mainly because real learning takes place when you're studying a subject you're interested in and not one you have to because it's a prerequisite. But, I won't get … [Read more...] about Why You Should Make Your Digital Content Easier to Access and Share
I’ve been working with a couple new clients who have gone through the process of launching a new product, but they crashed and burned. They launched, but had no engagement and no sales. In one case, the prelaunch series wasn't even completed, so no body saw the sales video. From my audit of their strategy and prelaunch campaign I quickly identified the three missing ingredients that lead to their failure. No List No Authority No Value Add From my experience of launching products and … [Read more...] about 3 Causes of Product Launch Failure