Hacking Your Brand Image
On today’s episode, I’m going to talk about branding, but not like you might think. I’m not a huge brand guy, I think that brands are important, more so for visual recognition. Which is why I wear “orange toe shoes”!
I’ll share a couple examples of branding failures and why you should spend time figuring out your brand earlier rather than later.
Here’s the thing about branding, this could keep you from getting started. I know people who have spent months trying to figure out their brand image, and never end up getting their business launched because they want their brand to be perfect first.
At the same time, don’t go with the first name or napkin sketch. I’ll talk about how to get some feedback and insights into how your market will perceive your brand image.
Finally, I’ll run through a list of questions you should be asking yourself to get your thought process on the right direction to getting your brand image right.
Wondering why I’ve put this image here? Go listen to this episode!
In this 19 minute episode, I’ll discuss:
- What’s important about branding
- 3 poorly delivered brand attempts
- 2 strategies for getting your visual brand started
- A list of thought prevoking questions