It seems like more and more people are determined to create and sell online courses. And at the same time, more and more people are selling “how-to” courses on how to do just that.
Because it can be very lucrative!
According to Forbes, the market reached 56.2 billion in 2014 – and it has been estimated that in 2015, the market at least doubled (around 110 billion).
Let me put it this way…
If you could sell one course and earn $25,000 a year for work you did once, that would be a nice additional stream of passive revenue.
And what if you could create another course that generated $25,000 a month in passive income, could you quite your day job?
Do you see why the world of creating and selling online courses is so attractive?
What’s holding you back?
I’ve heard some people say that creating an online course requires the same amount of time as writing a book, and in most cases, I’d have to disagree.
Some of the best, and most successful, online courses are simple but focused on delivering huge value. When I simple, I mean can be created in a weekend.
Don’t over think it, and don’t allow these common hold ups keep you from giving it a try.
- I don’t know what to create a course about.
- I’m not really an expert at anything.
- I have some ideas, but don’t know how to get it online.
- I have a course but don’t know how to market it.
Let’s look at each of these with the purpose of eliminating it as an excuse for not moving forward with your online course.
1. I don’t know what to create a course about
For me it’s more, I don’t know which of my ideas to focus on. However, I understand the dilemma you might have. You might say to yourself, “what could I teach anybody that’s worth paying for?”. Which is not the right question.
Instead, start asking yourself questions like these:
- What do I enjoy doing?
- What about my job do I really enjoy?
- What am I really good at?
- What do people always compliment me on?
- What would I like to learn more about?
- If time and money weren’t an issue what would I do?
Most people can find a course idea after spending an hour pondering and answering these questions.
I’ve had clients who loved making crafty things and started an online membership, teaching other people how to make cool crafts.
There have been other clients who were interested in learning how to become a better sales person, so they would teach the new techniques and concepts they were learning in their online course.
2. I’m not really an expert at anything
I sorta addressed this one already, when I mentioned that you can teach others as you learn about something new that you’re interested in.
As long as you’re able to provide valuable information that helps people improve personally or professionally, you’ll be viewed as an expert.
I once taught a 2 hour course on Leadership development after reading one book. I just synthesized what I learned in the book, focusing on the key elements and breaking them down into applicable pieces of content.
3. I have some ideas, but don’t know how to get it online
For most people they think, “I’m not a tech person, so I wont even know how to sell my course on the Internet.”.
I tell people the hardest part is creating the content, the technology is easy.
You no longer need to think about the tech, the solutions are available and they’re affordable, you need to focus on content creation and course development.
4. I have a course, but don’t know how to market it
This is a very valid concern, and often, considered late in the game.
Most people think that if they build it, people will flock to it and buy it up. Which is unfortunately the wrong philosophy.
There are simple things you can do to effectively market your course:
- Share on social media
- Email your contacts
- Ask the chamber of commerce to send an email to the members
- Attend networking events (research on Meetup.com)
- Attend events and conferences around your topic
- Publish the details in related Linkedin Groups
- Leverage other peoples audiences through paid ads
- Post flyers
It’s going to require some effort and hard work, but the things I’ve listed above, anybody can do, and the cost for most is $0.00.
Just remember, you need to go where your ideal target market is and often that means connecting with people of influence who already have an audience with your target market.
Wrapping it up
Will everyone do it, no, of course not. It’s like everything else, it requires work, it’s not a get rich quick scheme, although the successful can get rich doing it.
There’s the old saying, “Everyone has at lest one book in them”. I believe everyone has at lest one course topic in them!
The real key is to understand, that more than ever before, it’s possible for you to do it. The tech is available and with social media the marketing can be done effectively with no cost.
The only variable is you. Will you do it? Will you take the time and create something that will add value to others personally or professionally?