OpenSource Your Expertise
In today’s episode, I’m going to open your mind to this concept I’ve coined as “Opensource Your Expertise”. I just got off the phone with somebody and I was blown away by the belief that they expressed, especially because they’ve been a business owner for more than 30 years, that I had to share this with you.
I’ll apply this concept of Opensource Expertise to a traditional business model in the hopes that you can see the value of it and how it can apply to any business.
In the Internet marketing world, we often refer to this strategy as a trip wire, which isn’t necessarily always “free”, but has the same purpose and causes the same effect on the mind of our customers.
This is the question you need to answer for your business:
How can you use your expertise as bait, a free introduction, to get people to start paying you for that same expertise?
In this 11 minute episode, I’ll discuss:
- What is Opensource Expertise
- How it applies to any business
- Finding the Trip Wire for your business