Using content to attract and establish trust with your target market isn't anything new. You've heard it time and time again. Some people refer to it as blogging, some call it content marketing, but no matter what you call it, your content needs to do more! The truth is, some of your competitors are probably using a content marketing strategy, but chances are, very few, if any of them are doing it right. So if you haven't started yet, it's not too late, as long as you get started now! What's … [Read more...] about What’s the purpose of using content for marketing?