If you're building an online business and you're selling digital products, podcasting, blogging, hosting webinars, offering courses and everything else, this is the software stack you should be using. The technology available today as opposed to five, ten years ago has made succeeding online more accessible for so many people. The best thing about every piece of software in this lineup, even the most tech-challenged individual can successfully start using them immediately! The … [Read more...] about The Software Stack for Digital Entrepreneurs
Most people decide within a few seconds if a website is useful to them. You can use these tips and the power of Google Analytics to see which content on your site turns visitors into customers. Give people what they want Customers come to your website with a simple goal: to find what they're looking for. And if they don't find it, they'll look elsewhere. Get more sales or leads by putting relevant information front-and-center. Visit the "All Pages" report in the "Content" section of your … [Read more...] about Use Google Analytics to Help You Capture Your Audience’s Attention
If you're not using Google Analytics or some other analytic tracking and reporting tool, you need to get onboard! Understanding where your website traffic is or is not coming from and what traffic is or is not converting, will help you increase the results of your marketing. Optify’s recently released a new Marketing Benchmark Report which can help. The company analyzed 27 million plus visits to nearly 600 business-to-business (B2B) websites from various traffic sources throughout … [Read more...] about What Type of Website Traffic Leads to Conversion?