Using content to attract and establish trust with your target market isn't anything new. You've heard it time and time again. Some people refer to it as blogging, some call it content marketing, but no matter what you call it, your content needs to do more! The truth is, some of your competitors are probably using a content marketing strategy, but chances are, very few, if any of them are doing it right. So if you haven't started yet, it's not too late, as long as you get started now! What's … [Read more...] about What’s the purpose of using content for marketing?
Answer: a. For most small businesses, they do not have the financial resources to run a bunch of advertising and marketing campaigns. Many don't have the resources to even have a professionally designed and optimized website built. At least with blogging and some simple SEO you can do yourself, you still have an opportunity to be present, be found, and get your business in front of your target market. b. It can also give you a competitive advantage! Disclaimer: In order for this to work … [Read more...] about Why blogging and SEO are important for small businesses?