Using content to attract and establish trust with your target market isn't anything new. You've heard it time and time again. Some people refer to it as blogging, some call it content marketing, but no matter what you call it, your content needs to do more! The truth is, some of your competitors are probably using a content marketing strategy, but chances are, very few, if any of them are doing it right. So if you haven't started yet, it's not too late, as long as you get started now! What's … [Read more...] about What’s the purpose of using content for marketing?
Here's the thing, if you don't have a website, or if your website hasn't been updated for more than 6 months, your business is going to suffer! The demand for quality information and resources is growing. In 2013 more consumers will be seeking advice and recommendations from experts to help them achieve every day objectives, but will they find your website? How can you position yourself for success? Obviously, if you don't have a website, you need to hire a web development company to help get … [Read more...] about 3 Things to Improve Your Web Presence in 2013