If you're not using Google Analytics or some other analytic tracking and reporting tool, you need to get onboard! Understanding where your website traffic is or is not coming from and what traffic is or is not converting, will help you increase the results of your marketing. Optify’s recently released a new Marketing Benchmark Report which can help. The company analyzed 27 million plus visits to nearly 600 business-to-business (B2B) websites from various traffic sources throughout … [Read more...] about What Type of Website Traffic Leads to Conversion?
Answer: a. For most small businesses, they do not have the financial resources to run a bunch of advertising and marketing campaigns. Many don't have the resources to even have a professionally designed and optimized website built. At least with blogging and some simple SEO you can do yourself, you still have an opportunity to be present, be found, and get your business in front of your target market. b. It can also give you a competitive advantage! Disclaimer: In order for this to work … [Read more...] about Why blogging and SEO are important for small businesses?