The Power of Pattern Interruption
In this episode, I’m going to show you exactly how and when to use pattern interruptions in your marketing and sales strategies.
We’ve spent so much time building convention into everything we do, essentially to reduce the level of thinking people have to do. The philosophy, the more people think, the harder it is for them to make a decision or the harder it is for them to properly use your product.
Today we need pattern interruptions to get people to snap out of the usual patterns. We need people to start thinking again so that they are more alert and focused on the information you’re about to share with them.
What does Dr. Sues’ Green Eggs and Ham have to do with pattern interruption? Listen to this episode to see what I learned from my 4-year-old.
In this 15 minute episode, I’ll discuss:
- Why patern interuption is necessary
- The problem with Convention
- What I learn from Dr. Sues
- The goals of a good pattern interuption