Turning Your Website into a Media Platform
On today’s episode, I’m going to go a little further into a topic I am repeatedly discussing with my clients and others who come to me for advice.
More than ever it’s easier to use a 3rd party platform to host your content and as a result, too many people are giving up control of their content to these other platforms.
I’ll talk about sites like Udemy, Kajabi, Medium, Tumblr and even the expanding social media sites which are making it easier for anybody to publish content, brand and grow an audience. But this is a bad idea!
I share stories and examples of how these 3rd party platforms which we have no control over can kill your business overnight.
What are the alternatives, especially for somebody who is not a techie?
In this episode, I’ll introduce you to the most advanced and complete platform available on the market today. One that gives you complete control and ownership of your platform.
Requires absolutely no tech experience and is the most cost-effective way to build a media platform.
Finally, I’ll lay out a simple game plan for how you can use other media platforms to grow your audience and drive more traffic to your website.
Bottom line, you need to own your homebase. A place where you have complete control of what happens with your content, what you can do with your content, how much you charge for it and who can access it.
In this 23 minute episode, I’ll discuss:
- What is a media platform
- Why 3rd party plarforms are risky
- How Udemy killed a lot of businesses
- Why Rainmaker is the best option
- How to use Medium and Udemy for best results (share cropping)