You’ll notice, if you visit my Twitter account, I’m not a very active user. In fact, the only tweets you’ll see will be the ones automatically generated when I post to any of my blogs.
I never really got excited about Twitter, I was a more active user in 2011 and early 2012, but I caught the Google+ train and decided to focus there!
What I have noticed about Twitter, although we call it a “social media network” it’s more of an “information network”.
Meaning, you don’t find to many people having full-blown conversation, or collaborating over a project on Twitter, however, what you do have is millions of people sharing information on thousands and thousands of different topics.
Twitter is a database of resources just waiting for you to tap into.
What’s the point in telling you this?
I’ve realized that one of the forming trends of 2012, and possible one of the big “to-dos” in 2013, is to find ways to creatively use the available social networks to increase the connection between companies and consumers on the company website.
Essentially, the idea is to make your website visitors experience more social and engaging.
One thing I’d like to do for our audience and users is make it easier to find information and resources while visiting our website or blog.
We have a free WordPress training library available here on our site for anyone to access. But what if you didn’t find exactly what you wanted from the video you watched?
Typically we move on, try another Google search, right?
For me the question is, What can I do to help improve your experience?
One thing I’ve decided to test is using the resources available on Twitter to stream live tweets within our web pages.
Now obviously, we’d want to make sure that with each of our training videos we were able to offer a stream of content that was related to that specific video or tutorial. Remember we are trying to enhance the experience!
It would look like this:
To create an embeddable timeline you’ll need to use this new tool on Twitter.com
One other thing we are considering is using Google Alerts to auto populate a resource blog with content that would be relevent to our audience. Which we could then link to from within the different pages of our site.
This way we’re gathering relevant content and making it easy for our web visitors to find what they need without having to go back and start over. We become more useful!
There are a number of things you could do, from plugins that make a site’s comment section more social to apps that display user-generated images, you have several social solutions available for making your website more social in 2013.
Think about it, what can you do to increase engagement and offer a better user experience?