FAILED! Email Marketing and the Unsubscribe Option

If you’re doing any sort of email marketing, which is simply, when you send a mass email to a list of people, you have to make it easy for those people to unsubscribe from your list! It’s the law, pictured below. I’m writing this article because I get really annoyed when this process isn’t easy, …

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Truth: Why your website and emails aren’t converting!

Marketing and selling online isn’t as easy as it use to be. When it was new and shiny, it was like fishing in a stocked pond nobody knows about. You could throw a bait-less hook into the pool of prospects and catch something, every day, over and over again. Today, it takes more effort. You …

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How I Increased My Email Click Rate by 4.5%

Email Marketing has had a very high and consistent ROI for several years, and it’s not going to change anytime soon! Think of all the money you spend on marketing. Which of your marketing strategies returns $43 for every $1 you spend? Bottom line, unless you have an effective email marketing strategy, non of your …

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