If you're doing any sort of email marketing, which is simply, when you send a mass email to a list of people, you have to make it easy for those people to unsubscribe from your list! It's the law, pictured below. I'm writing this article because I get really annoyed when this process isn't easy, and I have to spend a bunch of time trying to get off someones list! This just happened to me! I got an email from a company, that shall remain nameless, and I went straight to the bottom of the … [Read more...] about FAILED! Email Marketing and the Unsubscribe Option
Marketing and selling online isn't as easy as it use to be. When it was new and shiny, it was like fishing in a stocked pond nobody knows about. You could throw a bait-less hook into the pool of prospects and catch something, every day, over and over again. Today, it takes more effort. You have to study your prospects, your competition, and you actually have to have the right bait on your hook if you want to catch something. I do believe the pond is still crowded with prospects, however, … [Read more...] about Truth: Why your website and emails aren’t converting!
Email Marketing has had a very high and consistent ROI for several years, and it's not going to change anytime soon! Think of all the money you spend on marketing. Which of your marketing strategies returns $43 for every $1 you spend? Bottom line, unless you have an effective email marketing strategy, non of your marketing has that kind of ROI. If you've seen my training on the 3 Steps to Grow Your Business in 2013, you know email marketing was a big part of our increased success in 2012. In … [Read more...] about How I Increased My Email Click Rate by 4.5%
Let me explain which social media icons I am referring too, the icons that link to your social media accounts. For example, almost everyone has the Facebook icon that links to their Facebook business page or profile. These are the ones you should get rid of! The icons you use to make it easy for people to share your content, these you most definitely want to keep! For example, look to the bottom of this post, you'll see social icons, those don't link to my social accounts, they make it easy … [Read more...] about Why You Shouldn’t Use Social Media Icons on Your Website!