The best resources for split test ideas and implementation

Split Test Book Ideas

A split test is a process of measuring your results against at least two different actions or options. For example, you may send an email with two different subjects to a small group of your subscribers and then whichever one generates the best results, you use that one as the subject when sending that email …

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Truth: Why your website and emails aren’t converting!

Marketing and selling online isn’t as easy as it use to be. When it was new and shiny, it was like fishing in a stocked pond nobody knows about. You could throw a bait-less hook into the pool of prospects and catch something, every day, over and over again. Today, it takes more effort. You …

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