A split test is a process of measuring your results against at least two different actions or options. For example, you may send an email with two different subjects to a small group of your subscribers and then whichever one generates the best results, you use that one as the subject when sending that email to the remaining subscribers. That may seem difficult or like extra work, but I use Convertkit for email campaigns and subject line testing is built in. I'm sure other email providers do … [Read more...] about The best resources for split test ideas and implementation
Marketing and selling online isn't as easy as it use to be. When it was new and shiny, it was like fishing in a stocked pond nobody knows about. You could throw a bait-less hook into the pool of prospects and catch something, every day, over and over again. Today, it takes more effort. You have to study your prospects, your competition, and you actually have to have the right bait on your hook if you want to catch something. I do believe the pond is still crowded with prospects, however, … [Read more...] about Truth: Why your website and emails aren’t converting!
If you haven't heard of the Rainmaker Platform, it's pretty awesome. In short it's a complete website solution for building your online marketing and sales platform. Rainmaker is built on WordPress, but you won't recognize it when you login. Watch this video to find out why I moved to Rainmaker Don't want to watch the video? Download the slides. Start your 14 day FREE trial! In the video I mention a few products I was using, if you're not ready to jump into Rainmaker, you may want … [Read more...] about 3 Reasons I Started Using Rainmaker (video)