Lately I’ve been developing a lot of app websites, specifically for iOS apps.
In reviewing other app websites I was confused why some where using the “Download on the App Store” badge and others used the “Available on the App Store” badge.
So I decided to read the app store marketing and advertising guide for developers.
Bottom line, most people use the wrong button.
If you do a quick Google image search you’ll see that the most commonly used badge is the “Available on the App Store” badge.
According to the guide the “Download on the App Store” badge is to be used “on all electronic communications”.
Use the Download on the App Store badge on all electronic communications including websites, web banner ads, mobile device banner ads, email promotions, online newsletters, and online direct mail.
According to the guide the “Available on the App Store” badge is to be used “on all printed communications”.
Use the Available on the App Store badge for all printed communications and promotions that do not have web- linking capabilities, such as TV spots, print ads, video trailers, printed flyers, and printed direct mail.
Why does it matter which badge you use?
Besides the fact that you’re suppose to follow the marketing guides and Apple is pretty peculiar about how they do things.
Your website needs a call to action.
The “Available on the App Store” badge is not a call to action.
Which is way it is used on print communications. You can’t link the badge to your app on the App Store from print communication.
The “Download on the App Store” badge is a very clear call to action.
The marketing guide also states, “Provide a link to your app on the App Store wherever the badge is used.”
Take a look at your app website. Did your developer use the right badge?
If not, change it!
Then watch your analytics and see if your conversion rate increases!