Using Asana as an Editorial Calendar

When I joined Omega Ortega in 2013, my first task was to find a better approach to project management and communication.

Being a fan of organization, I knew I needed to find a tool that would replace email and other antiquated solutions.

In my search for a solution, I discovered Asana.

Teamwork without email. Asana puts conversations & tasks together, so you can get more done with less effort.

My first impression of Asana, a feature rich Task Management tool, which I loved.

In the past I’ve used complex Project Management (PM) tools, and I don’t like being bombarded with all the stuff I don’t need or want to use.

Asana eliminated the complexity of a full featured PM tool and delivered the essentials!

An Editorial Calendar, Really…?

Since day one I’ve used Asana to manage our content marketing strategy. Creating projects and tasks and assigning them to team members with due dates.

It just wasn’t as user-friendly as editorial calendars I’ve used in the past because I didn’t get the visual from a calendar view.

However, when Asana rolled out a recent update, adding Calendars to projects, I got really excited!

Now I can use Asana as a real editorial calendar. With weekly and monthly views I have a better birdseye view of what is due, past due, and upcoming.

The calendar view has made it easier for me to stay on top of content creation and prep for content promotion.

I like that I can change due dates (drag and drop) and change assignments directly from the calendar view. I don’t have to toggle back and forth between the calendar and list views to work.

Additionally, the collaboration feature of Asana adds a new element to the editorial calendar approach. We can discuss the assigned topic, share research, and I can add SEO prep details all within Asana and on a task by task level!

This is what the calendar view looks like

Asana Editorial Calendar

This is what the list view looks like

Asana Editorial Calendar

Here’s how I do it

Step 1: I created a “Team” titled “Marketing”

Step 2: I shared the newly created team with the necessary team members

Step 3: I added a new “project” to the Marketing team, calling it “Content Marketing”

Step 4: I then created 3 “sections” (which I use to separate the different types of content we create)

Step 5: The final step is to start adding “tasks“, make assignments and schedule due dates

It’s really that simple!

You can start using Asana for free, today! A free account gives you unlimited Teams of up to 15 members. Unlimited projects and tasks.

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