FAILED! Email Marketing and the Unsubscribe Option

If you’re doing any sort of email marketing, which is simply, when you send a mass email to a list of people, you have to make it easy for those people to unsubscribe from your list! It’s the law, pictured below. I’m writing this article because I get really annoyed when this process isn’t easy, …

Keep Reading

The best resources for split test ideas and implementation

Split Test Book Ideas

A split test is a process of measuring your results against at least two different actions or options. For example, you may send an email with two different subjects to a small group of your subscribers and then whichever one generates the best results, you use that one as the subject when sending that email …

Keep Reading

Truth: Why your website and emails aren’t converting!

Marketing and selling online isn’t as easy as it use to be. When it was new and shiny, it was like fishing in a stocked pond nobody knows about. You could throw a bait-less hook into the pool of prospects and catch something, every day, over and over again. Today, it takes more effort. You …

Keep Reading

5 Mistakes ‘S’ Type Business Owners Make

I’ve been in business a lot of years now. And my customers, for the most part, have been ‘S’ Type business owners. What I’ve noticed over the years is they all seem to experience the same issues. Which I believe can be contributed to these five things. Not generating leads when business is good Not expanding …

Keep Reading

Playbook for Growing Your Business Online

Dotcom Secrets Book

I’ve been helping entrepreneurs build their businesses online for over 10 years, and I never really had a “playbook”, but I recently came across this book, Dotcom Secrets, and it has provided a step by step solution my clients can use to grow their online business. When you read this book, things that once seemed …

Keep Reading