Dying for one last burger!

Sunday night we spent a good 3.5 hours at the Gilbert Emergency Hospital because our son Mekhi was having difficulty breathing. While there, I saw something that really boggled my mind. I was going to take a picture, but figured it would be an invasion of privacy so… I’ll just paint you a picture. As …

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A child’s toy and a missed opportunity!

Four or five weeks ago my wife purchased a Curious George stuffed toy from Kohls for our 3-year-old, Nephi. It was a promotional piece, and was selling for only $5. About two weeks ago, we noticed that Mekhi, our 10 month old loves this Curious George toy. For $5 it was a no brainer, we …

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How to Correctly Use the App Store Badges

Lately I’ve been developing a lot of app websites, specifically for iOS apps. In reviewing other app websites I was confused why some where using the “Download on the App Store” badge and others used the “Available on the App Store” badge. So I decided to read the app store marketing and advertising guide for …

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How I Increased My Email Click Rate by 4.5%

Email Marketing has had a very high and consistent ROI for several years, and it’s not going to change anytime soon! Think of all the money you spend on marketing. Which of your marketing strategies returns $43 for every $1 you spend? Bottom line, unless you have an effective email marketing strategy, non of your …

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