If you're doing any sort of email marketing, which is simply, when you send a mass email to a list of people, you have to make it easy for those people to unsubscribe from your list! It's the law, pictured below. I'm writing this article because I get really annoyed when this process isn't easy, and I have to spend a bunch of time trying to get off someones list! This just happened to me! I got an email from a company, that shall remain nameless, and I went straight to the bottom of the … [Read more...] about FAILED! Email Marketing and the Unsubscribe Option
A split test is a process of measuring your results against at least two different actions or options. For example, you may send an email with two different subjects to a small group of your subscribers and then whichever one generates the best results, you use that one as the subject when sending that email to the remaining subscribers. That may seem difficult or like extra work, but I use Convertkit for email campaigns and subject line testing is built in. I'm sure other email providers do … [Read more...] about The best resources for split test ideas and implementation
ExchangeWP is a WordPress e-commerce plugin. Similar to WooCommerce, but way more simple and light weight. Oh, and way more cost effective! There is huge news to the development of this plugin! You can read all about the new development here => ExchangeWP is NOW Ninja Shop, powered by Ninja Forms! A little History It use to just be called Exchange, and was originally developed by iThemes. However, they were trimming the fat in 2017 and decided that Exchange didn't fit their product focus, so … [Read more...] about ExchangeWP Shut Down – Opportunity Missed?
The purpose of this article is not to provide all the details on what and why and the how-tos of getting ready for the implementation of the GDPR, General Data Protection Regulation, on May 25th, but rather to help you find the resources to help you understand and get prepared. Besides that, with all the massive changes taking place in web security, a.k.a, Google forcing an SSL certificate, you can expect that the US and other countries will start to adapt regulations like the GDPR that … [Read more...] about GDPR and You – Do You Have Customers in Europe?
You're ready to sell online but you need a way to do that. Do hire someone, do-it-yourself, what will it cost, what is the best option? Do a Google search for "ecommerce website" or "hosted ecommerce websites" or "WordPress ecommerce" and you'll find a bunch of solutions, but which one is right for you? When a client ask me about selling products on their website I have a simple evaluation process to help determine the best solution for them. It's all based on the "real cost of an … [Read more...] about The Real Cost of eCommerce Websites