Why You Should Add SSL (https) to Your Website

SSL security for your website

You've probably heard by now, that recent changes to the Google Algorithm now value sites with SSL encryption more than sites without it. Let's look at what an SSL certificate is and the two main reasons every website should have one, and it's even more important than search engine optimization. See end of post for WP Engine SSL Certificate discount code, save up to 50% … [Read more...]

What Type of Website Traffic Leads to Conversion?

If you're not using Google Analytics or some other analytic tracking and reporting tool, you need to get onboard! Understanding where your website traffic is or is not coming from and what traffic is or is not converting, will help you increase the results of your marketing. Optify’s recently released a new Marketing Benchmark Report which can help. The company … [Read more...]

Why blogging and SEO are important for small businesses?

Answer: a. For most small businesses, they do not have the financial resources to run a bunch of advertising and marketing campaigns. Many don't have the resources to even have a professionally designed and optimized website built. At least with blogging and some simple SEO you can do yourself, you still have an opportunity to be present, be found, and get your business in … [Read more...]