I'm writing this letter with an intent of helping anyone wanting to start or grow a business. However, it is also an open letter to any past or current client I've had the privilege of working with. It's 2016 and building a website is so easy, thanks to the number of cheap do-it-yourself platforms, that the skills and expertise I've developed over 10 years are devalued and unappreciated as a result. Not always intentionally, but it's statements like, "Building a website is so easy you no … [Read more...] about Why Being Cheap is a Bad Business Growth Strategy
A study of the book, Cashflow Quadrant by Robert Kiyosaki helped me understand a fatal flaw many Entrepreneurs I've worked with experience. This is it... Their thinking is all wrong! They think like an employee and not a business owner. In This Video I'll Share: My philosophy and explain how this wrong thinking has had an impact on your success. Why so many Solopreneurs struggle with wrong thinking. How to start making the shift in how you think to get better results. If … [Read more...] about How to Shift Your Thinking to Grow Your Business
I recently had the opportunity to consult with a mobile app development company. They were tasked with solving a Billion dollar problem for a major soft drink company. The problem, Out of Stock. In our attempts to focus our individual expertise on how to solve the problem, an idea was hatched. Yes, it was a software solution, one that would provide a complete solution to the Out of Stock issue while also indirectly solving two other semi-related issues the company mentioned they wanted to … [Read more...] about Building Customer Loyalty: What I Learned While Solving a Billion Dollar Problem
Just before the Christmas holiday, I received an email and voicemail from a marketing executive at a major retail company. She was very interested in a mobile app we had developed for another major retailer. Because of the timing I did not respond immediately, but after the holiday I started reaching out to her. I tried calling, but her voicemail was full. I sent several emails, but none of them were worthy of a reply. It wasn't until a month later that we had plans to be in San Francisco … [Read more...] about A lesson in sales: be sure to identify who you are!
Over the past few years I've had the privilege of working with over a hundred business owners in dozens of industries, and time and time again I'm thanked for being such a great resource. It's not possible to have all the answers, especially when dealing with so many different variables. So that's not the secret! Staying informed and educated on the topics of web development and digital marketing is very important and a huge part of my weekly activity, but again, with all the different … [Read more...] about What makes someone a great resource?