Using Asana as an Editorial Calendar

When I joined Omega Ortega in 2013, my first task was to find a better approach to project management and communication. Being a fan of organization, I knew I needed to find a tool that would replace email and other antiquated solutions. In my search for a solution, I discovered Asana. Teamwork without email. Asana …

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How to Correctly Use the App Store Badges

Lately I’ve been developing a lot of app websites, specifically for iOS apps. In reviewing other app websites I was confused why some where using the “Download on the App Store” badge and others used the “Available on the App Store” badge. So I decided to read the app store marketing and advertising guide for …

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How I Increased My Email Click Rate by 4.5%

Email Marketing has had a very high and consistent ROI for several years, and it’s not going to change anytime soon! Think of all the money you spend on marketing. Which of your marketing strategies returns $43 for every $1 you spend? Bottom line, unless you have an effective email marketing strategy, non of your …

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