Have you ever wondered why all your marketing efforts aren't paying off? Why no matter how much you do to advertise or promote your products and/or services, people just aren't buying? And when they do buy, it's only after spending time one-on-one with you or a salesperson? In this video, I'll tell you exactly what you're doing wrong and what you need to do to fix your promotions and offers to start seeing results. It's a simple two-step process, so you shouldn't have any excuses not … [Read more...] about What Are You Really Selling? [Part 1 of 3]
hosted by Chris Eggleston The Power of Pattern Interruption Subscribe In iTunes More Episodes The Power of Pattern Interruption In this episode, I'm going to show you exactly how and when to use pattern interruptions in your marketing and sales strategies. We've spent so much time building convention into everything we do, essentially to reduce the level of thinking people have to do. The philosophy, the more people think, the harder it is for them to … [Read more...] about The Power of Pattern Interruption
https://youtu.be/-k4ezq_sL_I Transcription Below When I started my first business, 8+ years ago, I was on a mission to teach business owners what I’m about to teach you in this video, but they weren't interested and some couldn’t even understand the concept. However, today, it’s a completely different story. Most businesses have a blog, and based on testing I recently did on twitter, a lot of people are still interested in figuring out how to best utilize their blogs. But over … [Read more...] about Making Your Blog Your Most Valuable Product
You probably know that a stool only needs at least three legs to stand and support your weight. Yet how often do you see a stool with more than three legs? If a stool only needs three legs, why would you bother adding more? That’s a series of questions I find myself asking so many business owners. If you’ve done it right, you’ve built a business providing services or products to a specific niche customer. Ideally you have 1, 2 or 3 services or products all focused on serving that niche … [Read more...] about Are You Offering Too Many Services or Products?
I recently purchased a new wallet and the user experience was amazing! Until it ended. For some people a wallet is a wallet, but for me, this is a big deal. Not because I'm a wallet collector or anything, I just like minimalist wallets and it has been hard to find a quality replacement for my 6 year old wallet. I don't recall how I found the company I purchased my wallet from, but as soon as I arrived at their website I was hooked! I felt like the user interface (UI) was created just for me – … [Read more...] about When Does the User Experience (UX) End?