Just before the Christmas holiday, I received an email and voicemail from a marketing executive at a major retail company. She was very interested in a mobile app we had developed for another major retailer. Because of the timing I did not respond immediately, but after the holiday I started reaching out to her. I tried calling, but her voicemail was full. I sent several emails, but none of them were worthy of a reply. It wasn't until a month later that we had plans to be in San Francisco … [Read more...] about A lesson in sales: be sure to identify who you are!